How to brand-hijack a holiday in 5 easy steps
Happy Halloween everyone! You may have noticed that the spooky holiday has rolled around again. But have you noticed different brands’ reaction to it?
During a special event or well-loved holiday, all businesses and brands want in on the action, including none other than Doctor Who, it seems. We spotted this great “#Wholloween” campaign from the BBC, and thought we’d use it to break down how exactly a “holiday hi-jack” is done, in our (almost) foolproof Five Easy Steps.
Check out the campaign itself here, here and here.
Here are those steps, as we see them:
Step 1. Already be an internationally recognised and …