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#Buzz Days – Making the the most of Social Media trends

#Buzz Days – Making the the most of Social Media trends

This week, we’ve been thinking about the rise and rise of ‘buzz’ days on social media, from #BlackFriday to, most recently, #BlueMonday.

What’s the best way of making sure your brand joins these conversations effectively?

It seems to us that it’s all about ideas. Here’s a great article on some of the ways different brands attempted to cheer us all up on #BlueMonday this week.

Which is your favourite?

Did you brand tweet anything to engage your audiences with #BlueMonday?

If not, put it in the diary for next year!

Everybody’s tweeting… even the Queen

Everybody’s tweeting… even the Queen

These days it seems that you can’t go to any business conference or read any article about promoting your products without being told about the importance of social media.

And there’s a reason for that. In 2013, it was recorded that 71% of online adults used Facebook, to pull out just one of the many statistics (Our Social, and Twitter has 550 million registered users.

It’s especially interesting today to look at one of those users in particular – @britishmonarchy – the official account of the Royal Family, which today made technological history as the Queen sent her very fist tweet, …

The Bake Off Brand

The Bake Off Brand

This week has been a big week in the news.

And no we’re not talking about the election of a UKIP MP. We’re talking about the final of the 2014 Great British Bake Off. Obviously.

With a 50% increase on last year’s ratings, The Telegraph reported this week that more people tuned in to watch Nancy take the title than watched the final of the World Cup. And with countless ’10 things you didn’t know about Mary Berry’ articles acting as clickbait in newspaper website sidebars, baking puns and innuendos littering Twitter like so many hundreds and thousands, not to mention the …

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