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The boutique hotel trend explained

The boutique hotel trend explained

Have you noticed anything any hotel industry trends over the past couple of years? There have been a few, but we we bet you’ve picked up on the rise and rise of the boutique hotel.

Often situated in trendy locations, boutique hotels tend to have even trendier interiors. They might be slightly off the beaten track, adding to a sense of exciting city exploration for their customers. They’re unique, offering something special that guests just can’t find anywhere else. And most of all, you’ve guessed it, they offer great service.

How, and why has this happened? Part of the answer is down …
A rogue tweet and a social media storm

A rogue tweet and a social media storm

Whatever our business provides, be it dog supplies, stickers, or water bottles there are certain things we have to prepare for – no matter how likely to happen they may or may not be!

This week, the BBC found themselves at the centre of a social media storm during a rehearsal for how they would conduct themselves in the event of the Queen’s death, as a supposed ‘rogue tweet’ from a confused journalist not involved in the practise run was seen and reported as fact around the world.

It has emerged that rehearsals for such major events are commonplace amongst broadcasters, with …
#Buzz Days – Making the the most of Social Media trends

#Buzz Days – Making the the most of Social Media trends

This week, we’ve been thinking about the rise and rise of ‘buzz’ days on social media, from #BlackFriday to, most recently, #BlueMonday.

What’s the best way of making sure your brand joins these conversations effectively?

It seems to us that it’s all about ideas. Here’s a great article on some of the ways different brands attempted to cheer us all up on #BlueMonday this week.

http://www.thedrum.com/news/2015/01/19/bluemonday-how-brands-tried-spread-joy-social-media

Which is your favourite?

Did you brand tweet anything to engage your audiences with #BlueMonday?

If not, put it in the diary for next year!
How to brand-hijack a holiday in 5 easy steps

How to brand-hijack a holiday in 5 easy steps

Happy Halloween everyone! You may have noticed that the spooky holiday has rolled around again. But have you noticed different brands’ reaction to it?

During a special event or well-loved holiday, all businesses and brands want in on the action, including none other than Doctor Who, it seems. We spotted this great “#Wholloween” campaign from the BBC, and thought we’d use it to break down how exactly a “holiday hi-jack” is done, in our (almost) foolproof Five Easy Steps.

Check out the campaign itself here, here and here.

Here are those steps, as we see them:

Step 1. Already be an internationally recognised and …
Everybody’s tweeting… even the Queen

Everybody’s tweeting… even the Queen

These days it seems that you can’t go to any business conference or read any article about promoting your products without being told about the importance of social media.

And there’s a reason for that. In 2013, it was recorded that 71% of online adults used Facebook, to pull out just one of the many statistics (Our Social Times.com), and Twitter has 550 million registered users.

It’s especially interesting today to look at one of those users in particular – @britishmonarchy – the official account of the Royal Family, which today made technological history as the Queen sent her very fist tweet, …
The Bake Off Brand

The Bake Off Brand

This week has been a big week in the news.

And no we’re not talking about the election of a UKIP MP. We’re talking about the final of the 2014 Great British Bake Off. Obviously.

With a 50% increase on last year’s ratings, The Telegraph reported this week that more people tuned in to watch Nancy take the title than watched the final of the World Cup. And with countless ’10 things you didn’t know about Mary Berry’ articles acting as clickbait in newspaper website sidebars, baking puns and innuendos littering Twitter like so many hundreds and thousands, not to mention the …

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