marketing Archives | AQ Bottled Water

The boutique hotel trend explained

The boutique hotel trend explained

Have you noticed anything any hotel industry trends over the past couple of years? There have been a few, but we we bet you’ve picked up on the rise and rise of the boutique hotel.

Often situated in trendy locations, boutique hotels tend to have even trendier interiors. They might be slightly off the beaten track, adding to a sense of exciting city exploration for their customers. They’re unique, offering something special that guests just can’t find anywhere else. And most of all, you’ve guessed it, they offer great service.

How, and why has this happened? Part of the answer is down …

Don’t Miss The Brandwagon

Don’t Miss The Brandwagon

Here at AQ Bottled Water, when we’re not busy producing bespoke own label bottles for our clients, we like to stop to think about market trends, and the importance of good branding.

This month, we’ve been thinking about #Shakespeare400 – the year ofevents surrounding the 400th anniversary of Shakespeare’s death on 23rd April. To add our commemorations to the mix, we’re looking for Shakespeare themed hotels to promote on Twitter. If you run one, or you’ve been to one – do let us know!

The message here for all businesses, however, is that it’s always good to look outside the immediacy of …

Trade Secrets

Trade Secrets

When we produce our bespoke, own label bottled water for our clients, we often have a pretty good idea of the sort of business promotion scenarios they’ll be very useful in.

And one such scenario is definitely trade shows. From photography, to education, to home security, via cakes, there’s a huge number of trade shows coming up at NEC Birmingham.

But whatever your business, you need to find a way to stand out amongst the sheer volume of your competitors’ marketing materials. And with exhibition rooms frequently stuffy, and requiring visitors to remain in them for what is often really quite …

Blue Monday? Let’s make it Holiday Monday

Blue Monday? Let’s make it Holiday Monday

As you may know, today is Blue Monday, ‘scientifically’ shown to be the most depressing day of the year. As the festive season fades into the depths of memory, job dissatisfaction resurfaces and we all fall off whatever wagon our New Years Resolutions have dictated we should be on, today we’re all bound to feel a bit down in the dumps.

But there’s an antidote to that. With the vitamin D deficiency most of us are suffering during the Winter months only adding to the misery, today is also likely to be a day when we’ll start to daydream about warmer …

Individuality for sale

Here at AQ Bottled Water, bespoke is what we do. We design personalised labels which suit your brand and look great on a water bottle. But it seems we’re not the only ones focusing on individuality just at the moment.

With the launch of the new Not On The High Street Christmas advert (more on Christmas adverts next week) over the last few days, not to mention the numerous catalogues, plus the quirky telescope gift in this year’s John Lewis ad, it seems that individuality is the thing this shopping season.

Indviduality and bespoke branding

We’re not suggesting that you give …

Spooktacular Halloween Marketing

Spooktacular Halloween Marketing

As purveyors of bespoke, own label branding solutions, we always like to keep an eye on big brand marketing ideas. This week, what else could we look at but Halloween themed content?

In no particular order, here are three of our favourites this year!

1. Tesco’s Spookermarket campaign, plus follow-up recipe videos. Fun, silly and on-brand, this campaign had it all.

2. Burger King’s Halloween Burger. Such a distinctive burger design, simple, but memorable.

3. Starbuck’s Vampire Frappuccino. Equal parts campaign and special edition product, caffeine drinking Halloween fans couldn’t wait to get their hands on this seasonal treat – see the photo at …

Brand Association

Brand Association

Here at AQ Bottled Water, when we’re not putting together the latest water bottle label design, we like to keep an eye on interesting marketing and branding techniques across the industry.

This week, we’re thinking of Autumn products and their marketing. The most obvious one which springs (or perhaps falls) to mind these days is, of course, the Starbucks’ Pumpkin Spice Latte, or PSL. We’ve talked about it before here. Its success as a product is based largely on the strong emotional association with Autumn that it has cultivated over the past couple of years. For many consumers, it simply isn’t …

Instructions for a heatwave… if you’re a brand

Instructions for a heatwave… if you’re a brand

Drinking your personalised bottled water may have been one way to keep cool during last week’s heatwave, and the hottest day of the year so far, but lots of brands were quick to jump on the #hottestdayoftheyear hashtag with their own ideas.

Here are a few of our favourite quick-off-the-mark marketing campaigns from brands last week:

A typically witty offering from Aldi’s marketing team:

We haven’t moved all day… #hottestdayoftheyear

— Aldi Stores UK (@AldiUK) July 1, 2015

Simple, but effective from the BBC here:

On the #hottestdayoftheyear, we want to be cool…

— BBC One (@BBCOne) July 1, 2015

This image …

Branding and the General Election

Unless you’ve been on a very, very long holiday on a remote island with no internet access, you’ll surely have picked up on a little upcoming event known as the General Election.

Wherever your voting allegiances lie, it’s worth considering the role played by the twin powers of branding and PR throughout all parties’ campaigns – you may even get a few ideas!

1. Eye-catching advertising. Whilst most parties and candidates try to have bright, appealing election posters, the prize here has to go to the campaigns dedicated to getting people to vote. This powerful campaign was our favourite.

2. Publicity stunts. …

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