The Bake Off Brand

This week has been a big week in the news.

And no we’re not talking about the election of a UKIP MP. We’re talking about the final of the 2014 Great British Bake Off. Obviously.

With a 50% increase on last year’s ratings, The Telegraph reported this week that more people tuned in to watch Nancy take the title than watched the final of the World Cup. And with countless ’10 things you didn’t know about Mary Berry’ articles acting as clickbait in newspaper website sidebars, baking puns and innuendos littering Twitter like so many hundreds and thousands, not to mention the …