How to make the most of festival marketing
With Glastonbury still in our minds, Latitude this weekend and many more ahead of us – the season of festival is officially here! As personalised bottled water providers, were always keeping an eye on new marketing opportunities for us and our clients – and festivals are no exception.
As the festival landscape has changed and developed, becoming more and more niche, as Tim Walsh, strategist at RPM says: “it is no longer enough just to show up.”
In order to tap in to the experience company, brands have to engage with potential customers, be in the moment, leave ‘sales mode’ at the …