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April Fool’s Day belongs to brands

April Fool’s Day belongs to brands

Anyone engaging in even the most cursory of glances over social media, and in the papers today must have noticed something interesting.

There has been an April Fool’s Day takeover. Gone are the days of silly pranks and organic content from users’ jokes. No – April Fool’s Day now belongs almost exclusively to brands. Consumers log on to their emails or flick through the daily free papers looking, not so much for the obviously untrue stories, but for the unique and creative ideas the big brands have employed this year.

Have a look through these round-ups from the Huffington Post and …

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