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April Fool’s Day belongs to brands

April Fool’s Day belongs to brands

Anyone engaging in even the most cursory of glances over social media, and in the papers today must have noticed something interesting.

There has been an April Fool’s Day takeover. Gone are the days of silly pranks and organic content from users’ jokes. No – April Fool’s Day now belongs almost exclusively to brands. Consumers log on to their emails or flick through the daily free papers looking, not so much for the obviously untrue stories, but for the unique and creative ideas the big brands have employed this year.

Have a look through these round-ups from the Huffington Post and …
Your brand is different to everyone…

Your brand is different to everyone…

We’ve noticed a real trend lately in advertising, towards individual experiences of brands.

We all remember the classic ‘How do you eat yours?’ campaign for Cadbury Creme Egg, but these days it seems Oreo have got in on the act too, with this 2015 advert.

And they’re not the only ones.

How do your customers see your brand? What is their relationship with it? There are lots of ways to find out. Reach out on social media, put together a survey, or even a focus group, and find out what they enjoy about your product, and how it fits into their …
Team AQ does…Trade Shows

Team AQ does…Trade Shows

With a fair few trade shows in the calendar over the next couple of months, we thought we’d remind you how to make the most of them for your brand – hand out your own label branded water bottles to attendees of course!

Everyone likes a free bottle of water, especially when they’re busy walking around an exhibition hall.

That could be your bottle of water, with your brand on it! Think of how many people that bottle will pass when in the hands of a potential customer. Not to mention if that potential customer re-uses that bottle again and again, at …
Battle of the Christmas Ads

Battle of the Christmas Ads

You can’t watch more than 10 minutes of television on a channel with ad breaks at this time of the year without seeing at least one Christmas advert, and this year there seems to be more variety than ever.

So, once again we decided to review them. With no more further ado, here are our Top 10 Christmas Ads of 2014 – in ascending order.

Number 10 – Lidyl “The Little Present”

Not bad in theory, and is on message with the main brand ideas. The actual advert is sadly a bit boring as you can see what’s coming a mile off.

Number 9- …
How to brand-hijack a holiday in 5 easy steps

How to brand-hijack a holiday in 5 easy steps

Happy Halloween everyone! You may have noticed that the spooky holiday has rolled around again. But have you noticed different brands’ reaction to it?

During a special event or well-loved holiday, all businesses and brands want in on the action, including none other than Doctor Who, it seems. We spotted this great “#Wholloween” campaign from the BBC, and thought we’d use it to break down how exactly a “holiday hi-jack” is done, in our (almost) foolproof Five Easy Steps.

Check out the campaign itself here, here and here.

Here are those steps, as we see them:

Step 1. Already be an internationally recognised and …
Bespoke beauty and brand loyalty

Bespoke beauty and brand loyalty

Research has shown that, where the beauty industry is concerned, around 50% of customers will stick with their facial care brand of choice for years.

With many other industries worried that brand loyalty is on the decline, how do they do it?

Boots No7 brand may have the answer in their new ‘Match Made’ service. Put simply, they’ve created a gadget that expertly matches skin tone to a set range of colours. This colour is then used as a base, from which they can choose the perfect lipstick shades for their customer from, you guessed it, the No7 range.

This is a clever …
Branded Buses

Branded Buses

We’ve written before about branded modes of transport – remember the X-Men Virgin trains?!? This time, we look not at tracks but to the streets, as the iconic London bus gets the branding treatment.

Sports brand Adidas released 32 branded buses as part of its ‘all in or nothing’ World Cup Campaign back in May, and they’re still doing the rounds now. Choosing 32 was no accident either, as there was one bus for every team entering the tournament. We’ll resist the urge to make a joke about the England team at this point…

According to marketing website The Drum, “Exterion Media …

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