branded Archives | AQ Bottled Water

All the comforts of… a Hotel?

All the comforts of… a Hotel?

Here at AQ Bottled Water, as a supplier of water for hotels, we know that one of the key comforts of a hotel stay can be the bottled water left in the rooms – it’s the little touches which make the difference!

It seems that even seasoned explorers recognise the home from home comfort that a hotel can provide, with Levison Wood, an adventurer who has trekked the length of both the Nile and the Himalayas, admitting as much in this week’s Evening Standard.

Talking of the differences between the public’s perception of explorers and the reality, he said:

“In the Himalayas there …
A re-brand can make all the difference…

A re-brand can make all the difference…

As suppliers of own label, branded bottled water, we know that branding is important.

Ryanair, a brand which by its own admission has been unpopular in the past, recently made business news headlines with its impressive 66% rise in sales figures.

And seemingly, it’s all been down to a good old fashioned re-brand. Relaxing some of their rules and improving the customer experience through their aptly named ‘Always Getting Better’ Programme, the budget airline has attracted millions of new customers.

The Guardian go into more detail here. It’s an interesting read and well worth a look.

So what does this Ryanair re-brand tell …

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