brand Archives | AQ Bottled Water

Luxury doesn’t have to mean chocolate

Luxury doesn’t have to mean chocolate

As leaders in the own label bottled water field, we know how perfect our products are for those in the hotel trade. And that’s not just because they’re a great way of promoting your business – it seems they’re a priority for customers, too.

This article in the Guardian last week, written from the perspective of a hotel guest, pointed out, rather pointedly in fact, that seasoned travellers are fed up of being treated like children. Citing the recent Sugar Tax, the author lists the sugary sweet, nostaglia driven products they’ve found in hotel rooms over the years.

And with bottled water …

A big branded Christmas

A big branded Christmas

In case you haven’t noticed, Christmas is definitely on the way! In between all the festive cheer and the parties, what are the gifts everyone is talking about this year? Have you spotted any high-street trends?

Health is top of the menu, and two of this year’s most popular big brand gifts are the Nutribullet blender and The Spiralizer, which turns vegetables into spaghetti.

Far less health conscious but certainly no less of a big brand, another top gift this year is anything to do with The Great British Bake Off, namely the 2015 recipe book.

Over in the childrens’ toys department, …

Christmas Advert Countdown

Christmas Advert Countdown

Christmas is on the horizon once again, and that can mean only one thing – our annual battle of the Christmas adverts is here once again!

1. Sainsbury’s – Christmas Is For Sharing (Up One)

Heart-warming and adorable, this is not so much an advert as a short film. The smart collaboration with other brands will have guaranteed them extra publicity and marketing clout, and with Britain a self-confessed nation of animal lovers, it only goes to prove that the best Christmas adverts are those featuring animals!

2. John Lewis – The Man on The Moon (Down One)

As stylish as ever, once again …

Individuality for sale

Here at AQ Bottled Water, bespoke is what we do. We design personalised labels which suit your brand and look great on a water bottle. But it seems we’re not the only ones focusing on individuality just at the moment.

With the launch of the new Not On The High Street Christmas advert (more on Christmas adverts next week) over the last few days, not to mention the numerous catalogues, plus the quirky telescope gift in this year’s John Lewis ad, it seems that individuality is the thing this shopping season.

Indviduality and bespoke branding

We’re not suggesting that you give …

Spooktacular Halloween Marketing

Spooktacular Halloween Marketing

As purveyors of bespoke, own label branding solutions, we always like to keep an eye on big brand marketing ideas. This week, what else could we look at but Halloween themed content?

In no particular order, here are three of our favourites this year!

1. Tesco’s Spookermarket campaign, plus follow-up recipe videos. Fun, silly and on-brand, this campaign had it all.

2. Burger King’s Halloween Burger. Such a distinctive burger design, simple, but memorable.

3. Starbuck’s Vampire Frappuccino. Equal parts campaign and special edition product, caffeine drinking Halloween fans couldn’t wait to get their hands on this seasonal treat – see the photo at …

Your brand, in your customer’s hand!

Your brand, in your customer’s hand!

During last week’s London tube strikes, the free newspaper, Metro, gave out free own-label, personalised water bottles to thirsty travellers.

Personalised water bottles are a great way of keeping your brand at the forefront of peoples’ minds. And in this recent heatwave, who doesn’t want a free drink of water?

It’s worth remembering, too, that lots of us re-use our water bottles these days, taking them to the gym and to work with us.

So don’t delay, get in touch with us and we’ll help you put your brand into your customer’s hand!

Your brand is different to everyone…

Your brand is different to everyone…

We’ve noticed a real trend lately in advertising, towards individual experiences of brands.

We all remember the classic ‘How do you eat yours?’ campaign for Cadbury Creme Egg, but these days it seems Oreo have got in on the act too, with this 2015 advert.

And they’re not the only ones.

How do your customers see your brand? What is their relationship with it? There are lots of ways to find out. Reach out on social media, put together a survey, or even a focus group, and find out what they enjoy about your product, and how it fits into their …

Team AQ does…Trade Shows

Team AQ does…Trade Shows

With a fair few trade shows in the calendar over the next couple of months, we thought we’d remind you how to make the most of them for your brand – hand out your own label branded water bottles to attendees of course!

Everyone likes a free bottle of water, especially when they’re busy walking around an exhibition hall.

That could be your bottle of water, with your brand on it! Think of how many people that bottle will pass when in the hands of a potential customer. Not to mention if that potential customer re-uses that bottle again and again, at …

#Buzz Days – Making the the most of Social Media trends

#Buzz Days – Making the the most of Social Media trends

This week, we’ve been thinking about the rise and rise of ‘buzz’ days on social media, from #BlackFriday to, most recently, #BlueMonday.

What’s the best way of making sure your brand joins these conversations effectively?

It seems to us that it’s all about ideas. Here’s a great article on some of the ways different brands attempted to cheer us all up on #BlueMonday this week.

Which is your favourite?

Did you brand tweet anything to engage your audiences with #BlueMonday?

If not, put it in the diary for next year!

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