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Christmas Advert Countdown

Christmas Advert Countdown

Christmas is on the horizon once again, and that can mean only one thing – our annual battle of the Christmas adverts is here once again!

1. Sainsbury’s – Christmas Is For Sharing (Up One)

Heart-warming and adorable, this is not so much an advert as a short film. The smart collaboration with other brands will have guaranteed them extra publicity and marketing clout, and with Britain a self-confessed nation of animal lovers, it only goes to prove that the best Christmas adverts are those featuring animals!

2. John Lewis – The Man on The Moon (Down One)

As stylish as ever, once again …

Battle of the Christmas Ads

Battle of the Christmas Ads

You can’t watch more than 10 minutes of television on a channel with ad breaks at this time of the year without seeing at least one Christmas advert, and this year there seems to be more variety than ever.

So, once again we decided to review them. With no more further ado, here are our Top 10 Christmas Ads of 2014 – in ascending order.

Number 10 – Lidyl “The Little Present”

Not bad in theory, and is on message with the main brand ideas. The actual advert is sadly a bit boring as you can see what’s coming a mile off.

Number 9- …

Bespoke beauty and brand loyalty

Bespoke beauty and brand loyalty

Research has shown that, where the beauty industry is concerned, around 50% of customers will stick with their facial care brand of choice for years.

With many other industries worried that brand loyalty is on the decline, how do they do it?

Boots No7 brand may have the answer in their new ‘Match Made’ service. Put simply, they’ve created a gadget that expertly matches skin tone to a set range of colours. This colour is then used as a base, from which they can choose the perfect lipstick shades for their customer from, you guessed it, the No7 range.

This is a clever …

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