AQ Archives | AQ Bottled Water

Brand Association

Brand Association

Here at AQ Bottled Water, when we’re not putting together the latest water bottle label design, we like to keep an eye on interesting marketing and branding techniques across the industry.

This week, we’re thinking of Autumn products and their marketing. The most obvious one which springs (or perhaps falls) to mind these days is, of course, the Starbucks’ Pumpkin Spice Latte, or PSL. We’ve talked about it before here. Its success as a product is based largely on the strong emotional association with Autumn that it has cultivated over the past couple of years. For many consumers, it simply isn’t …

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