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Christmas Advert Countdown

Christmas Advert Countdown

Christmas is on the horizon once again, and that can mean only one thing – our annual battle of the Christmas adverts is here once again!

1. Sainsbury’s – Christmas Is For Sharing (Up One)

Heart-warming and adorable, this is not so much an advert as a short film. The smart collaboration with other brands will have guaranteed them extra publicity and marketing clout, and with Britain a self-confessed nation of animal lovers, it only goes to prove that the best Christmas adverts are those featuring animals!

2. John Lewis – The Man on The Moon (Down One)

As stylish as ever, once again …

Branding and the General Election

Unless you’ve been on a very, very long holiday on a remote island with no internet access, you’ll surely have picked up on a little upcoming event known as the General Election.

Wherever your voting allegiances lie, it’s worth considering the role played by the twin powers of branding and PR throughout all parties’ campaigns – you may even get a few ideas!

1. Eye-catching advertising. Whilst most parties and candidates try to have bright, appealing election posters, the prize here has to go to the campaigns dedicated to getting people to vote. This powerful campaign was our favourite.

2. Publicity stunts. …
April Fool’s Day belongs to brands

April Fool’s Day belongs to brands

Anyone engaging in even the most cursory of glances over social media, and in the papers today must have noticed something interesting.

There has been an April Fool’s Day takeover. Gone are the days of silly pranks and organic content from users’ jokes. No – April Fool’s Day now belongs almost exclusively to brands. Consumers log on to their emails or flick through the daily free papers looking, not so much for the obviously untrue stories, but for the unique and creative ideas the big brands have employed this year.

Have a look through these round-ups from the Huffington Post and …
Your brand is different to everyone…

Your brand is different to everyone…

We’ve noticed a real trend lately in advertising, towards individual experiences of brands.

We all remember the classic ‘How do you eat yours?’ campaign for Cadbury Creme Egg, but these days it seems Oreo have got in on the act too, with this 2015 advert.

And they’re not the only ones.

How do your customers see your brand? What is their relationship with it? There are lots of ways to find out. Reach out on social media, put together a survey, or even a focus group, and find out what they enjoy about your product, and how it fits into their …
Battle of the Christmas Ads

Battle of the Christmas Ads

You can’t watch more than 10 minutes of television on a channel with ad breaks at this time of the year without seeing at least one Christmas advert, and this year there seems to be more variety than ever.

So, once again we decided to review them. With no more further ado, here are our Top 10 Christmas Ads of 2014 – in ascending order.

Number 10 – Lidyl “The Little Present”

Not bad in theory, and is on message with the main brand ideas. The actual advert is sadly a bit boring as you can see what’s coming a mile off.

Number 9- …

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