Your brand is different to everyone…

Your brand is different to everyone…

We’ve noticed a real trend lately in advertising, towards individual experiences of brands.

We all remember the classic ‘How do you eat yours?’ campaign for Cadbury Creme Egg, but these days it seems Oreo have got in on the act too, with this 2015 advert.

And they’re not the only ones.

How do your customers see your brand? What is their relationship with it? There are lots of ways to find out. Reach out on social media, put together a survey, or even a focus group, and find out what they enjoy about your product, and how it fits into their life.

The more you know about your customers, the more you can tailor your marketing to appeal to them, and the more you can meet their needs.

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