Stealth marketing or a happy accident?

Stealth marketing or a happy accident?

Friend of AQ Sophie recently found an opened box of Lindor chocolates in her delivery from ASOS.

She said: @asos is it normal to find an opened box of lindor in your asos parcel or is somebody just kindly wanting to fatten me up for my holiday?!?! #asos #surprise #freechocolate

A surprise. Or was it…? Perhaps a bit of stealth marketing? A partnership between both parties? It’s certainly one way to get a bit of product placement. Not sure about the half eaten part though.

A bottle of your own-label branded bottle water put in with customer deliveries might be a better option.

Needless to say, don’t drink half of it first!

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