Drinking your personalised bottled water may have been one way to keep cool during last week’s heatwave, and the hottest day of the year so far, but lots of brands were quick to jump on the #hottestdayoftheyear hashtag with their own ideas.

Here are a few of our favourite quick-off-the-mark marketing campaigns from brands last week:

A typically witty offering from Aldi’s marketing team:

We haven’t moved all day… #hottestdayoftheyear pic.twitter.com/CmOQfhLXZ5

— Aldi Stores UK (@AldiUK) July 1, 2015

Simple, but effective from the BBC here:

On the #hottestdayoftheyear, we want to be cool… pic.twitter.com/YobqRhY1PG

— BBC One (@BBCOne) July 1, 2015

This image from Walker’s was certainly one of the most inventive:

We be melting #hottestdayoftheyear #CantHelpButSmile pic.twitter.com/TtmQV6axLx

— Walkers Crisps (@walkers_crisps) July 1, 2015

And here’s a great photo from our clients at Simple – recognise those water bottles?

Stay hydrated during the heatwave by drinking plenty of water – your skin will love you for it! #hottestdayoftheyear pic.twitter.com/WVQNA7yATu

— Simple Skincare (@simpleskin) July 1, 2015

So today’s social media lesson? Personalised water can certainly keep you cool, but the best thing to do is to use popular hashtags whilst they’re hot (pun intended) – you never know how many people your brand could be reaching!

• July 6th 2015
• bottled water / branding / heatwave / hottest day of the year / marketing / own label water / personalised bottled water / summer
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