Instructions for a heatwave… if you’re a brand

Instructions for a heatwave… if you’re a brand

Drinking your personalised bottled water may have been one way to keep cool during last week’s heatwave, and the hottest day of the year so far, but lots of brands were quick to jump on the #hottestdayoftheyear hashtag with their own ideas.

Here are a few of our favourite quick-off-the-mark marketing campaigns from brands last week:

A typically witty offering from Aldi’s marketing team:

Simple, but effective from the BBC here:

This image from Walker’s was certainly one of the most inventive:

And here’s a great photo from our clients at Simple – recognise those water bottles?

So today’s social media lesson? Personalised water can certainly keep you cool, but the best thing to do is to use popular hashtags whilst they’re hot (pun intended) – you never know how many people your brand could be reaching!

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