Drinking your personalised bottled water may have been one way to keep cool during last week’s heatwave, and the hottest day of the year so far, but lots of brands were quick to jump on the #hottestdayoftheyear hashtag with their own ideas.
Here are a few of our favourite quick-off-the-mark marketing campaigns from brands last week:
A typically witty offering from Aldi’s marketing team:
— Aldi Stores UK (@AldiUK) July 1, 2015
Simple, but effective from the BBC here:
— BBC One (@BBCOne) July 1, 2015
This image from Walker’s was certainly one of the most inventive:
— Walkers Crisps (@walkers_crisps) July 1, 2015
And here’s a great photo from our clients at Simple – recognise those water bottles?
— Simple Skincare (@simpleskin) July 1, 2015
So today’s social media lesson? Personalised water can certainly keep you cool, but the best thing to do is to use popular hashtags whilst they’re hot (pun intended) – you never know how many people your brand could be reaching!