Here at AQ we know our polyethylene terephthalate. This week, legislation was introduced to England which ruled that from now on, shoppers would be charged 5p per plastic shopping bag.
Generally hailed as being a bit of a nuisance but good news for the environment, we couldn’t help but stop to consider the impact on brands. Whether your business is large or small, giving your customers a carrier bag with your name on is a great way to promote your brand. Your brand, in your customer’s hand, as we often say here.
But no bags, or at least with far fewer around, will probably mean a drop in sales for many high street stores. So what’s next?
Well, we could all switch to paper bags. Or, perhaps look into own label, personalised water bottles to give out instead?
Just a thought.