Earlier this week we joined the furore of people on Twitter who were amused by the image on Tony and Cherie Blair’s personal Christmas cards this year.
We thought that this was nothing if not a golden opportunity to take a look at corporate Christmas card messages, namely what to do and what not to do.
Here are our AQ Corporate Christmas Card Essential Rules:
1. Make sure it’s not offensive or distasteful. This may sound obvious, but sometimes things can be offensive to others which aren’t necessarily immediately apparent. Trust us; you’d be surprised at how often this comes up.
2. Don’t let it be boring. Anyone can pick a Christmassy pattern out of a default set from the printing company, or choose a card with a simple festive colour and fancy lettering. Your brand isn’t just anyone, so don’t let your card give that impression!
3. Which brings us on to our next essential tip: don’t be generic. Think how this card represents your business and its values. It may be just a card, but think about what it’s saying to your customers. This is a great chance to connect with clients and suppliers on a more informal level. Make it count.
4. Make sure it’s correct. If there’s a time to make sure your grammar is correct, this is it. A rogue ‘Happy Holiday’s’ will make your brand’s attention to detail look anything but good. And people will laugh. At you, not with you.
5. Last but not least, if you’re going to use a photo of your team, make sure it’s a good one. The people in it all need to actually work for you, and ideally look at least halfway happy. If one person looks like they’d rather be somewhere else, anywhere else, it could really ruin the photo, and with it the whole card. Isn’t that right, Cherie?
Good luck and happy card making!
Leave a Reply