New Consumer Health Trends Lead the Way for Bottled Water Sales

New Consumer Health Trends Lead the Way for Bottled Water Sales

In the United Kingdom, from 1995 to 2015 the UK bottled water market has increased from 800 million litres to nearly 2.8 billion litres. What accounts for such an increase, and what does it mean for everyday small businesses?

As a company, we specialise in providing hotel bottled water and bottled water for exhibitions, among other services. However, we find it significant that such an increase in water consumption has taken place within the bottled water industry. Not only for ourselves, but also for our customers.

Changes in the marketplace require businesses to change. As consumers begin to understand the health consequences of consuming sugary soft drinks, they’ve made the change to a pure and healthy beverage—water.

With that change comes a greater reflection in how individuals shop, dine, and consume liquids. The goal for businesses is to tap into that market and use as it as way to attract consumers. Depending on your business, that could mean offering bottled water for hotels, providing logo engraved free beverages at your next event, or simply embracing healthier amenities to your clients.

With bottled water consumption increasing considerably over the past decade, businesses can’t afford to ignore the potential within the market. Providing consumers with the products they want is the sole job of companies, and regardless of the industry you’re in, bottled water can be used to your advantage.

Health conscious individuals are looking for non-sweet, non-dairy drinks that nourish their bodies. Bottled water is a safe option to offer these individuals. It’s also safe for those with food sensitives, which frees businesses of any negligence.

With water continuing to lead the way for the food and beverage industry, it is only intelligent business practice to captialise on this growth. Whether you choose to offer hotel bottled water or want to add bottled water for exhibitions to your next event, your choice will not go unnoticed by your customers.

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