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New Year, New Business

New Year, New Business

Firstly, a Happy New Year from all of us branding bods here at AQ Bottled Water! We hope you enjoyed the festive season and aren’t too unhappy to be back at work today.

As you probably know, this time of year is the time most people consider leaving their jobs and doing something completely different – usually involving moving to a much more appealing climate! But what if you’ve actually got a genuinely good idea?

With New Year’s Resolutions fresh in your mind, and the sense of renewal that this time of year can create (once you’ve got over the shock of …

A big branded Christmas

A big branded Christmas

In case you haven’t noticed, Christmas is definitely on the way! In between all the festive cheer and the parties, what are the gifts everyone is talking about this year? Have you spotted any high-street trends?

Health is top of the menu, and two of this year’s most popular big brand gifts are the Nutribullet blender and The Spiralizer, which turns vegetables into spaghetti.

Far less health conscious but certainly no less of a big brand, another top gift this year is anything to do with The Great British Bake Off, namely the 2015 recipe book.

Over in the childrens’ toys department, …

We’ve All Gone Cyber this Monday

We’ve All Gone Cyber this Monday

As many of the bespoke branding solutions our water bottles provide are for clients in the retail sector, it’s important for us to keep an eye on shopping trends and news.

Unless you’ve been living under a rock, it’s impossible not to notice that today is what’s known as Cyber Monday. For the past couple of years, in a relatively new tradition we Brits have adopted from our American cousins, Cyber Monday, a day of digital discount sales, has followed Black Friday – a major shopping sale day in stores nationwide.

This year, however, retail analysts have noted a marked …

Christmas Advert Countdown

Christmas Advert Countdown

Christmas is on the horizon once again, and that can mean only one thing – our annual battle of the Christmas adverts is here once again!

1. Sainsbury’s – Christmas Is For Sharing (Up One)

Heart-warming and adorable, this is not so much an advert as a short film. The smart collaboration with other brands will have guaranteed them extra publicity and marketing clout, and with Britain a self-confessed nation of animal lovers, it only goes to prove that the best Christmas adverts are those featuring animals!

2. John Lewis – The Man on The Moon (Down One)

As stylish as ever, once again …

Individuality for sale

Here at AQ Bottled Water, bespoke is what we do. We design personalised labels which suit your brand and look great on a water bottle. But it seems we’re not the only ones focusing on individuality just at the moment.

With the launch of the new Not On The High Street Christmas advert (more on Christmas adverts next week) over the last few days, not to mention the numerous catalogues, plus the quirky telescope gift in this year’s John Lewis ad, it seems that individuality is the thing this shopping season.

Indviduality and bespoke branding

We’re not suggesting that you give …

Spooktacular Halloween Marketing

Spooktacular Halloween Marketing

As purveyors of bespoke, own label branding solutions, we always like to keep an eye on big brand marketing ideas. This week, what else could we look at but Halloween themed content?

In no particular order, here are three of our favourites this year!

1. Tesco’s Spookermarket campaign, plus follow-up recipe videos. Fun, silly and on-brand, this campaign had it all.

2. Burger King’s Halloween Burger. Such a distinctive burger design, simple, but memorable.

3. Starbuck’s Vampire Frappuccino. Equal parts campaign and special edition product, caffeine drinking Halloween fans couldn’t wait to get their hands on this seasonal treat – see the photo at …

Here’s an idea…

Here’s an idea…

Here at AQ Bottled Water, we’re always on the look out for fun new ideas for your personalised water bottles.

This week, whilst on our travels, we spotted these on the table of a street-side pub.

Here, they’ve used existing, branded bottles for their table centre piece. But, naturally, we can’t help but think how great this would look with own label water bottles?

Particularly if you run a hotel, and have flowers in vases on your restaurant table tops – why not consider something like this instead?

Your tables will look great, and be on-brand too!

Good news for the environment, bad news for brands

Good news for the environment, bad news for brands

Here at AQ we know our polyethylene terephthalate. This week, legislation was introduced to England which ruled that from now on, shoppers would be charged 5p per plastic shopping bag.

Generally hailed as being a bit of a nuisance but good news for the environment, we couldn’t help but stop to consider the impact on brands. Whether your business is large or small, giving your customers a carrier bag with your name on is a great way to promote your brand. Your brand, in your customer’s hand, as we often say here.

But no bags, or at least with far fewer around, …

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