The advantages to using water bottles with custom labels are countless. From marketing to providing a customised experience for customers, water bottles with specialised labels are an excellent tool for any business.
While the benefits are more obvious, selecting the right logo and branding for your water bottles, are not. How do you know which color to use? What colors will have the greatest influence on your customers?
To help you make the most out of your customised water bottles, we’re offering three tips to excite your imagination and maximize the potential of water bottles with logos and custom labeling.
Get Down to Business
First things first, think about what your labelling needs to have. The name of your business, the origin of the water, and even your business contact information should be included on your label. Eliminate slogans—if they won’t fit on the label—and sales copy to keep the information at a minimum. Convey your business as clearly as possible.
Ask yourself what you want your customers to think as soon as they pick up the bottle. At a minimum, it should say who you are and what you do.
Choose Colors that Match Your Branding
Branding is all about creating a seamless message that flows throughout your marketing materials. Your customers should know who is behind any piece of marketing you produce without your name being front and center. For creating water bottles with a logo, you want to keep the color the same as your business logo. You can do the same with the font you use. Streamline the branding to make a connection that goes beyond just the bottle in your customer’s hands.
Forget Complex Logos
Complex logos just don’t go over well on a small label. If your company’s logo is over-the-top, speak with a designer about simplifying it without detaching too much from the existing branding. You can create a powerful message without overwhelm, and that should be your goal.
If you want to start using bottled water with your logo on it, contact our team. We can provide greater insight into how using your logo on a customised label can vastly improve your business and branding.