How strong is your brand?
Creating a recognisable, standout brand takes years of careful planning and consistent
execution. Getting to your customers hearts and minds is no small task, every touchpoint is key to defining,
establishing and building your brand.
West Cornwall Pasty Company do it fabulously and their Pasty shops and kiosks are
unmistakable as is their Pirate logo and consistent communication style.
To ensure consistancy of this standout brand the good folk in the Net Loft weren't
happy with supplying another brands water. They asked AQ Bottled Water to supply their own Pirate Water,
when a customer leaves a store they now take a bit of Piracy with them.